Packaging the Digital Download:
Streaming services have transformed how we listen to (and purchase) music. But with small payouts from streaming platforms, working musicians still need physical products to generate revenue.
Digital download codes have been included with the purchase of some vinyl records and CDs for years. Though collectors and audiophiles still value and cherish these media formats, every music fan is not going to have use for them.
When I was younger, streaming didn’t exist. As a rabid music fan, I looked forward to buying CDs and, later, LPs. Exciting artwork on album covers seemed to stare back at me from store shelves, inviting interaction. I looked forward to puncturing the shrink wrap to see more of the artwork and read through lyrics. Design made me feel more connected to the music and the artists who made it.
With all this in mind, I redesigned the packaging for some of the albums I loved growing up and still love, reimagining them for a download only re-release. This project was created for a senior packaging design class at Western Washington University.