Packaging the Digital Download:

 

Streaming services have transformed how we listen to (and purchase) music. But with small payouts from streaming platforms, working musicians still need physical products to generate revenue.

Digital download codes have been included with the purchase of some vinyl records and CDs for years. Though collectors and audiophiles still value and cherish these media formats, every music fan is not going to have use for them. 

When I was younger, streaming didn’t exist. As a rabid music fan, I looked forward to buying CDs and, later, LPs. Exciting artwork on album covers seemed to stare back at me from store shelves, inviting interaction. I looked forward to puncturing the shrink wrap to see more of the artwork and read through lyrics. Design made me feel more connected to the music and the artists who made it. 

 

With all this in mind, I redesigned the packaging for some of the albums I loved growing up and still love, reimagining them for a download only re-release. This project was created for a senior packaging design class at Western Washington University.

 

 
 

Failure - Fantastic Planet

 
 
 

The Mountain Goats - All Hail West Texas

 
 
 

Retail Display

 
tabletop-listen-retail.JPG
 
 

Process

 
 Fantastic Planet die line.

Fantastic Planet die line.

 
 
 One half of the All Hail West Texas die line.

One half of the All Hail West Texas die line.

 I opted to print on two smaller sheets and then join them to avoid large format printing costs.

I opted to print on two smaller sheets and then join them to avoid large format printing costs.

 
 
  Raw illustration for All Hail West Texas. Each object is referred to in the lyrics of a specific song.

Raw illustration for All Hail West Texas. Each object is referred to in the lyrics of a specific song.

 
 
 Illustration duotone coloration and cleanup

Illustration duotone coloration and cleanup

 
 

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